First you have to imagine what it can be before it comes into being. Every project has unique parameters and specific goals. We tailor the creative process to you, helping to hone your overall vision, problem-solve, and create a world-class concept. The creative process is about finding the best way to translate your brand or idea into a feasible visitor destination.
Our approach is to Start at the End - we begin by asking "What is the audience thinking, feeling, saying, and doing as they exit the experience?" Once this answer is clear the end goal and project objectives come into focus giving everyone a common point of reference and litmus test for all elements of the experience.